Artist: J.C. Leyendecker
Title: Marching Brass Band (American Imagist series)
Size: 34" x 26"
Edition: Limited Edition to 475. Each TruChrome™ fine art print is accompanied by an official Certificate of Authenticity bearing the imprimatur of the National Museum of American Illustration and Quinn Publishing with appropriate signatories denoting it’s number amongst the American Classic Art Collection Museum Series of prints - Shown inset image, right
Medium: TruChrome™ fine art print
About TruChrome™ Editions: After nearly two years of testing and prototyping, Quinn Publishing and its illustrious team has selected a digital manufacturing process and material components which far exceed global standards for the replication of art images. The outcome of this remarkable collaborative effort is a new level of fine art reproduction, known as a TruChrome™ fine art prints-a unique, trademarked process, heralded in the art world as the latest milestone since Glicleé, Iris, silk screening, lithography, and wood block prints.

For every TruChrome™ print, a ph neutral polyester and cotton blended fabric with patented cross-linked gelatin ink receptors upon which large-molecule pigmented, aqueous inks are applied. Both canvas and colored inks are custom fabricated in Harvest Production’s wholly-owned, related laboratories and manufacturing facilities. Afterwards, highly-trained technical artists hand apply specific embellishments for further detail, texture and accuracy, depending upon the art work itself. Lastly, the TruChrome™ prints are coated with a non-yellowing ultra-violet light blocker, specifically designed to not crack over time. Consequently, TruChrome™ longevity is estimated at over 150-200 years and it’s accuracy is indisputable, arguably the best replication of art works ever created world wide.

This most recent innovation in fine art reproduction has been the development of TruChrome™ in collaboration with Quinn Publishing, Harvest Productions and the National Museum of American Illustration (NMAI). This standard represents the very best that global technology has to offer.

TruChrome™ fine art limited edition prints represent the highest quality standard available. The notion of the NMAI in releasing them is to create the most accurate and authentic reproductions of the original works ever made. No effort or cost has been spared in achieving this lofty aim. The incredibly high standard of quality and accuracy in their manufacture, combined with their exclusivity as the only such limited edition fine art prints authorized by the National Museum of American Illustration, make them truly unique and coveted by collectors worldwide. Artist Biography:

Joseph Christian Leyendecker developed as a major graphic arts talent around the turn of the century, and proceeded to become America’s most popular illustrator of his day. During the ‘Golden Age’ of American illustration, J. C. Leyendecker produced 321 Saturday Evening Post covers, as well as many advertisement illustrations. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. J. C. Leyendecker and his younger brother Frank Xavier, were born in Montabour, Germany, and moved to America in 1882. Joe and Frank (also an aspiring artist) studied together in Paris at the Academie Julian, where they developed their artistic visions. Leyendecker’s renown grew from his ability to establish a specific and readily identifiable signature style. With his very wide, deliberate stroke done with authority and control, he seldom overpainted, preferring to interest the viewer with the omissions as well as the parts included. His three most memorable creations, which live on to this day, were the Arrow Collar Man, the New Year’s Baby, and his idealized sports and war heroes.

In 1905, Leyendecker received what became his most important commercial art commission, when he was hired by Cluett, Peabody & Co. to advertise their Arrow brand of detachable shirt collars. Leyendecker created the "Arrow Collar Man," handsome, smartly dressed, who over the next twenty-five years, became the symbol of fashionable American manhood. Through his ads, Leyendecker boosted sales for the company to over $32 million per year, and defined the ideal American male: a dignified, clear-eyed man of taste, manners and quality.

AIG Archives As the Saturday Evening Post’s most important cover artist of his day, J. C. Leyendecker illustrated all the holiday numbers, as well as many in between. His Easter, Independence Day, Thanksgiving and Christmas covers were annual events for the Post’s millions of readers. Leyendecker gave us what is perhaps the most enduring New Year’s symbol, that of the New Year’s Baby. For almost forty years, the Post featured a Leyendecker Baby on its New Year’s covers. The New Year’s Baby chronicled what was foremost on the collective American mind that year.

Leyendecker illustrated American heroes, on both the sports and battle fields. He designed special commissioned posters for the World War I and World War II efforts, inspiring Americans to the cause. His sports posters, painted often to promote the Ivy League football, baseball and crew teams, were widely collected by college students.

The broad range of J. C. Leyendecker’s career, including advertisements for companies such as House of Kuppenheimer, Ivory Soap, and Kelloggs, as well as magazine covers for such publications as Collier’s and Success, greatly influenced the art of illustration, and positioned him as a mentor to a younger generation of illustrators, most notably Norman Rockwell.